A Guide to Logo Colors
It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. How can your logo stand out? What colors are appropriate for your brand?
You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. Our thinkings are affected by colors. Colors can speak to us in many different ways. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Is your brand trendy or classy? What ages are you targeting for your market? Is your business high-end or middle-class? These questions help your business create a logo that truly speaks to your audience. This can help give you a solid brand.
Different feelings are felt with different colors. Entering a blue room will give you a different feeling from entering a yellow room. And although there are variations in color, the color itself speaks something to us. Below are some of these colors and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let’s look at the warm colors first.
Red is a color that attracts men. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
With orange, you get a friendly, playful color. It is a color of energy. It has a great effect on children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. if you don’t want to get distracted with the color yellow, then mix it with other colors for balance.
Here now are the cool colors.
Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
It is ideal to use the color green for outdoors. With green, newness is conveyed. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
If you want a luxurious logo, the go for purple. Purple is grand and distinguished but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
Black and white are neither warm nor cool. They are more powerful when combined with other colors.
In this website, you will learn more about logo colors so check it out!